Elegance Redefined, Quality Perfected
Reimagining modern home appliances and everyday living in India with refined aesthetics, reliable performance, and unmatched practical innovation.
Smart Living Made Accessible For Every Indian Home
Vinayo was born from a simple yet powerful idea that elegance should not be expensive, and quality should never be compromised. As the In-house brand of Electronics and Appliances, Vinayo represents a new approach to modern home appliances.
We design and deliver high-grade kitchen tools and home solutions that combine refined aesthetics, reliable performance, and practical innovation making everyday living smarter, more comfortable, and accessible.
Premium Quality
About Our Leader
Mr. Yogendra Kumar
Chief Executive Officer
The visionary force behind VINAYO (Electronics & Appliances), Mr. Yogendra Kumar is a dynamic entrepreneur with over 17 years of experience across diverse industries. With a strong foundation in retail through Shivay Enterprises and Elec Home, he brings deep market knowledge, practical experience, and a customer focused approach to every venture. Under his leadership, the organization has supported numerous businesses with strategic financial solutions and established the Direct Credit Group of Companies, encompassing Direct Credit – The MSME Expert, Digital Works, Direct Realtors, and Elec Home. Built on the values of trust, innovation, value creation, and long-term relationships, his vision continues to drive VINAYO (Electronics & Appliances) towards delivering quality, innovation, and meaningful value to customers.
Mrs. Nivedita Mishra
Chief Operating Officer
Nivedita Mishra, whose sharp focus on operational excellence and effective execution has played a pivotal role in the organization’s continued growth and success. Together, they lead and manage businesses across diverse industries, including financial services, real estate, retail, and digital innovation. VINAYO (Electronics & Appliances) reflects her vision and commitment to innovation, quality, and delivering meaningful value to customers.
Our Vision
Our vision is to redefine the electronics and home appliances industry in India through innovation, sustainability, and responsible growth. We aim to build a future where technology improves everyday life while remaining affordable and accessible for a smarter tomorrow.
Our Mission
Our mission is to make high-quality safe and secured home appliances accessible to every household without compromising on design, performance, or durability. By focusing on customer satisfaction, we ensure every interaction reflects reliability, trust, and long-term value.